This week, Wal-Mart has chosen to wade deeper into the ever growing pool of wireless service providers. Read the article: Wal-Mart to Offer Cell Plan With No Contract. Clearly, Wal-Mart is targeting the segment of the population that desires wireless services, but with no binding contracts. Likewise, this segment of the population does not care as much about having the latest device, as handset options are pretty limited.
Nonetheless, I think this is another savvy move by Wal-Mart. In these economics times, the lack of a contract with an expensive opt-out penalty is rather appealing. I am sure your local I-phone crowd will turn up their noses at this offer, but many of them probably feel they are too classy to shop at Wal-Mart to begin with. This is another good example of Wal-Mart knowing their market, and creating products to meet their needs.
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